Dark Joseph Ravine, influencer and CEO of Kindness for Success grappled with finding the proper media relations firm to promote his business and movement prior to finding Tracy Lamourie of Lamourie Media. He felt that what many public relations firms were charging was beyond his price range and as a result, he would not be able to work with a publicist. Today, Ravine is pleased with the way he is being represented by Lamourie Media and feels that he has built trust in the public eye.
Lamourie equates public relations with telling one’s story as opposed to buying paid traffic. She explains, “We all need to understand the difference between advertorial and editorial and what media outlets will look for.” Lamourie clarifies the importance of producing quality content versus trying to advertise our business.
Ravine has learned from Lamourie Media that entrepreneurs do not need to have a big budget for advertising. Instead, they can rely on public relations to build more public trust for their brand. Ravine notes, “PR brings opportunities from media outlets, influencers, TV shows, celebrities, and journalists who publicize how great your work and business because they are genuinely interested in what you have to offer. To me this is more about building trust among my followers rather than focusing on maximum exposure and building a fan base. Finding media opportunities is very hard because people who work in the media must be persuaded to feature you and it cannot be for advertising purposes alone. There needs to be a story that will actually benefit everyone including the media outlet itself and their intended audience.” Ravine’s satisfaction as Lamourie’s client is largely due to the fact that he has garnered more genuine interest from the public as media personalities were providing third-party validation.
Lamourie Media offers a suitable budget for everyone. Since the start of 2022 and throughout the year, Ravine has been featured in many media outlets, interviews, podcasts, as well as starred in a movie with film producer, Steve Oakley. Ravine has acquired a fan base of people who support his work.
Ravine says, “When I advertised my business, which only got me followers and exposure, I didn’t feel as though I received the respect that I do today. I have been asked for autographs, photos with fans, and I’m even being asked to sit with people I do not personally know. The respect that has come from public relations is not just in the media, but also in my everyday life as well. Earned media opportunities and building trust among followers makes a huge difference because people feel a lot more comfortable with you. If you buy an ad, people know you paid people to say something positive about your business and people will likely not trust you. The best lesson to remember is that PR is about telling your story and not selling items. I know asking for money is a turn-off for most people. I learned from Lamourie Media that the best thing to do is to tell your story and let people naturally decide to support you. Advertising cannot buy trust or supporters, but public relations can.” Ravine explains that if people are interested in your work, they will support it because of natural interest and not by means of force or paid advertising. Telling one’s story and giving people the freedom to decide if they support your cause can have a huge impact on one’s life, business, and portrayal in the media.
Ravine strongly recommends Lamourie Media to anyone who is looking to get the word out about their work, business, or what they are most passionate about. Working with Lamourie Media is all about building natural connections and not buying advertising. Tracy Lamourie is truly someone who can change lives, making Lamourie Media a game changer.
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